In today’s
era, there is a vast demand for video animation. It is trending among
businesses nowadays and increasing their value among the audience. Animation is
an excellent tool for marketing that makes it unique for businesses to
implement in their campaigns to boost their revenue and conversion.
It is a
modern means of advertising for businesses that cost you nothing and save your
time, effort, and manual resources. Many companies like video symmetry USA
use animation in their marketing campaigns and give a mesmerizing effect to the
audience. It has the power to attract customers and converts them into sales
and revenues.
The term
animation refers to the idea of compiling the collection of static images and setting
them into motion. The flow of movement creates a true sense of attraction to
customers and turns their imagination into a practical reality. It gives a
moving effect to the audience and gives them a compelling visual experience to
watch the video till the end. Animation brings life to your videos and adds
tremendous value to them.
The early
stages of animation were hand-drawn that used original drawing sketches to
attract customers. Walt Disney and Warner Bros were the top leading names in
animation design. Now, the trends have changed and technology has progressed
further to create unique visual effects using computer graphics imagery
CGI.
In this blog, we will discuss the types and processes of video animation for businesses:
2D Animation
2D animation
refers to the two-dimensional animation design that revolves around the length
and width of a specific space. It is a
remarkable idea, to begin with for amateur animation designers to hone their
talent and master their skills to proceed ahead to advanced projects.
Nowadays,
the idea of 2d animation seems obsolete but still, many professionals use this
concept to execute their projects. Many popular cartoon shows are built on this
kind of animation that made them successful among a mass audience worldwide. Especially,
children have loved animated cartoons since childhood and are grownups watching
them for their lives.
3D Animation
It is a
modern and advanced way of animation design that has brought about a dynamic
revolution in the field of design. 3D animation gives a real-life visual effect
to the audience and captures their attention. It uses a three-dimension view of
the object that moves in a particular space in horizontal, vertical, and
diagonal directions. The use of 3d animation is widespread among media,
entertainment, architecture, and construction industry.
Stop Motion Animation
Stop motion
animation is a modern alternative to traditional hand-drawn images. It used a
combination and compilation of static photos and joined them together to create
a motion effect. The popularity and demand for stop motion animation are rising
among businesses of all sizes. Small- and large-scale enterprises use this
technique to publicize their brands and advertise their products in the
consumer market. It conveys a great message to the target audience and offers
them a valuable solution to understand the business idea clearly.
Motion Graphics
Motion
graphics refer to the simplistic idea of combining motion with animation
design. It offers multiple uses in creating a professional logo design and
improving a website design to appeal to customers.
There is a
tremendous use of motion graphics to launch and promote a new product among the
target audience in the advertisement sector. It uses an original script to
communicate with the viewers and add emotions to interact with them
effectively. Motion graphics is a complex idea that requires proper knowledge
and understanding of a business. It inspires designers to show to prove their
ability and show their creativity to communicate their message to the right
target audience.
Process of Animation
Animation
design has a smooth and seamless flow of the process to use step-by-step
guidelines for creating animation for the business. The first step is
brainstorming the idea. Designers have to think creatively and innovatively to develop
a unique vision and put it into practice. It brings an outstanding result to
the customers and gives them a stunning effect. After thinking of an idea,
designers use blank paper to draw the hand sketch to provide a physical shape
to their imaginative idea. It is a basic design concept that refines further
with the help of advanced tools.
Storyboarding
is another practical concept of visualizing the paper script and setting them
into motion. It gives a frame-by-frame motion of a story that describes the
appearance of an animated movie. Using the storyboarding animation software
makes it easier and faster to create a storyboard that shows the complete view
of the animation from the beginning till the end. It gives a smooth direction
for your animation to take its flow. Storyboarding adds static clip images and
shapes them into dynamic motion. Choosing the mode of animation is the next
step. It determines the team set up for creating an animation video for your
business. It lets businesses keep their in-house staff of designers or go for
outsourcing.
Outsourcing
your project to a third-party Video Animation Company In California is the best idea to make you feel
relieved. It saves you time, money, and physical resources to create a visual
animation for your company. They are highly professionals who have years of
knowledge and expertise in this field and utilize their potential skills to
show their creativity and originality to complete a project on time.
Designers
add visual elements to enhance the look and feel of a video animation such as
sound, music, colors, graphics, and voiceover to add tremendous value to the
animation. They all combine to give the animated video a harmonious and
melodious effect and bring life to it. The final step is publishing a video and
sharing it to social and viral platforms for traffic and conversion.
Conclusion
Hence, in a
nutshell, these mentioned above are the ultimate guide to animation for
beginners. It gives a basic to advanced idea of creating an animation video.
The demand for animation is rising, and businesses use this technique to
showcase their products and services to customers.